In-house team training · Brisbane
Google Tag Manager training for in-house marketing teams
Practical, in-person GTM and GA4 training in Brisbane that helps your marketing team own its tracking — set up, test and fix measurement without waiting in the development queue.
- In person in Brisbane
- Tailored to your team
- Hands-on, real scenarios
Who it's for
For the people who own your marketing data.
Whether your team is two people or a whole department, the session is pitched at the skills your people already have.
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Marketing Managers
Understand what your tracking is measuring, where the gaps are and what to ask for when it needs to change.
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Digital & Performance Marketers
Set up and check conversion tracking yourself so campaign decisions rest on data you trust.
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SEO & Content Specialists
Track the engagement that matters on your content — forms, downloads, clicks and scroll depth.
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Ecommerce Teams
Understand how purchase and product events flow from your site into GA4 and your ad platforms.
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Small, Multi-Skilled Teams
Build enough GTM confidence in-house to handle everyday tracking changes without outside help.
Practical outcomes
Take back control of your tracking.
Your team leaves able to manage the measurement on your own website — and to brief developers and agencies clearly when they need to.
- Review your existing GTM container and understand what it is (and isn’t) tracking.
- Set up and test GA4 events and key events using Google Tag Manager.
- Track forms, clicks, downloads and other important website interactions.
- Use Preview mode and Tag Assistant to find out why a tag isn’t firing.
- Write clearer tracking requests for developers, including data layer requirements.
- Keep your container organised with naming conventions and a simple publishing process.
What we cover
Built around your own website.
Modules are adapted to your platform, your tools and the questions your team keeps running into.
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GTM fundamentals for marketers
How containers, tags, triggers and variables fit together, explained in marketing terms rather than developer jargon.
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Understanding your current setup
Work through what is already in your container so the team knows what exists before changing anything.
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GA4 events and key events
Plan, build and test the events that matter to your business, and mark the right ones as key events.
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Data layer basics
What a data layer is, when you need one and how to specify it so developers can implement it correctly.
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Testing and troubleshooting
A repeatable way to check tracking with Preview mode, Tag Assistant and GA4 DebugView before and after publishing.
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Governance and handover
Naming conventions, permissions, documentation and working smoothly with agencies and developers.
Training format
Training options for your team.
Delivered in person in Brisbane and tailored to your team’s experience level, platform and goals.
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Half-day workshop
Duration: 3–4 hours
A focused session on GTM and GA4 fundamentals so your team can make and test everyday tracking changes.
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Full-day workshop
Duration: 6–7 hours
A deeper hands-on session covering events, data layers, debugging and a process for managing tracking over time.
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Custom team training
Duration: Tailored
Built around your website, your current container and the specific tracking problems your team wants to solve.
Your trainer
Learn from real-world experience.
I’m a digital marketing specialist with 8+ years’ experience across SEO, PPC, analytics and technical optimisation.
I’ve worked with complex websites, e-commerce platforms and international businesses, planning and implementing tracking across a wide range of digital environments.
My training is practical and hands-on. Rather than simply explaining what GTM features do, I focus on how marketers actually use them to solve tracking problems, measure campaigns and work effectively with developers.
- 8+ years digital marketing experience
- Specialist in GTM, GA4 and technical tracking
- Experience with agencies and in-house teams
- Practical, hands-on training with real examples
Questions
Common questions from marketing teams.
Does my team need technical experience?
No. Sessions start from your team’s current level and build up from the fundamentals, so mixed-experience teams can train together.
How long does the training take?
There’s a half-day workshop (3–4 hours), a full-day workshop (6–7 hours) or a custom format built around your team. Get in touch and we’ll recommend the best fit.
How is this different from the agency training?
The GTM training for agencies focuses on managing tracking across many client accounts. This training focuses on one organisation: your website, your data and the people who rely on it.
Do you offer training focused on Google Ads?
Yes. GTM training for Google Ads specialists is for the people running your paid search — conversion tracking, values, enhanced conversions and troubleshooting.
Where is the training delivered?
Training is delivered in person in Brisbane. Get in touch to discuss timing and location.
Related training
Not quite the right fit?
Training is shaped around how your team works. Compare the options below.
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GTM Training for Agencies
Practical, in-person Google Tag Manager training in Brisbane to help your agency confidently implement, manage and troubleshoot tracking across websites, web apps and marketing platforms.
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GTM Training for Google Ads Specialists
Practical, in-person GTM training in Brisbane for PPC specialists who want accurate, reliable conversion tracking — and the confidence to set it up, test it and fix it themselves.
Next step
Give your team ownership of its tracking.
Tell us about your team, your website and what you’d like to improve. We’ll recommend a practical training format that fits.