Practical. In-person. Brisbane.
Google Tag Manager training for agency staff
Practical, in-person Google Tag Manager training in Brisbane to help your agency confidently implement, manage and troubleshoot tracking across websites, web apps and marketing platforms.
- In person in Brisbane
- Tailored to your team
- Hands-on, real scenarios
Who it's for
Designed for agency teams.
For agencies that want stronger in-house tracking expertise and less reliance on developers or external consultants.
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SEO Specialists
Understand how tracking, data layers and technical implementations interact with the websites you are optimising.
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PPC Managers
Build and troubleshoot reliable conversion tracking so your paid campaigns are working with accurate data.
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Account Managers
Develop enough technical understanding to scope tracking requirements, communicate with clients and identify common implementation issues.
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Digital Marketing Executives
Build practical GTM and GA4 skills that can be applied directly to client accounts and everyday marketing activity.
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Agency Owners
Give your team more in-house tracking capability and reduce unnecessary reliance on developers or external specialists.
Practical outcomes
Skills your team can apply immediately.
The practical skills and confidence to implement, manage and troubleshoot tracking across websites, web apps and marketing platforms.
- Implement and manage Google Tag Manager containers with confidence.
- Set up and test GA4 events and conversions using GTM.
- Understand when and how to use data layers for more advanced tracking.
- Debug and troubleshoot common tracking issues without immediately relying on a developer.
- Follow a consistent process for implementing, testing and QAing tracking changes.
- Understand how tracking implementations affect Google Ads and other marketing platforms.
- Communicate tracking requirements more effectively with clients and developers.
- Apply GTM knowledge to realistic agency and client scenarios.
What we cover
A practical, hands-on curriculum.
A solid understanding of GTM and GA4, with hands-on exercises built around real-world scenarios.
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GTM fundamentals
Understand how Google Tag Manager works, including containers, tags, triggers, variables, workspaces and publishing.
Duration: 30–45 minutes
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GA4 event tracking
Learn how to create meaningful events and conversions in GA4 and understand how GTM connects your website activity with analytics.
Duration: 45 minutes
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Data layers and custom events
Learn how data layers work and how they can be used to pass structured information into GTM for more flexible tracking implementations.
Duration: 45 minutes
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Debugging and troubleshooting
Use GTM Preview, Tag Assistant and browser tools to identify why tracking is not firing correctly and diagnose common implementation issues.
Duration: 45 minutes
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Implementation workflows
Build a repeatable process for planning, implementing, testing, documenting and publishing tracking changes across client accounts.
Duration: 30–45 minutes
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Agency-specific use cases
Apply the concepts to realistic agency scenarios including lead generation, e-commerce, Google Ads, SEO and client websites.
Duration: 45 minutes
Learn before the training
Short videos that explain key GTM concepts.
Short, practical explanations of the concepts your team will work with during the workshop.
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Coming soon Length: 08:24
What is Google Tag Manager?
A simple introduction to Google Tag Manager, what it does and why it is useful for marketing teams and agencies.
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Coming soon Length: 06:10
Tags, triggers and variables explained
The three fundamental building blocks of GTM explained with practical examples you can apply to real websites.
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Coming soon Length: 07:12
Using the data layer in GTM
A practical introduction to the data layer and how it can be used to pass useful information into Google Tag Manager.
Training format
Flexible training options in Brisbane.
Delivered in person and tailored to your team's experience level, goals and existing setup.
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Half-day workshop
Duration: 3–4 hours
A focused practical session covering the core GTM concepts your team needs to start implementing and troubleshooting tracking with confidence.
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Full-day workshop
Duration: 6–7 hours
A deeper hands-on session covering GTM, GA4, data layers, debugging, implementation workflows and realistic agency scenarios.
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Custom team training
Duration: Tailored
A training session built around your team’s existing knowledge, client requirements, tracking setup and specific areas of difficulty.
Your trainer
Learn from real-world experience.
I’m a digital marketing specialist with 8+ years’ experience across SEO, PPC, analytics and technical optimisation.I’ve worked with complex websites, e-commerce platforms and international businesses, planning and implementing tracking across a wide range of digital environments.My approach to training is practical and hands-on. Rather than simply explaining what GTM features do, I focus on how marketers actually use them to solve tracking problems, measure campaigns and work effectively with developers and clients.The goal is simple: by the end of the training, your team should be able to take what they’ve learned and apply it to real work.
- 8+ years digital marketing experience
- Specialist in GTM, GA4 and technical tracking
- Experience working with agencies and in-house teams
- Practical, hands-on training with real examples
Questions
Common questions from agencies.
Does everyone on the team need technical experience?
No. Sessions start from your team’s current level, so account managers, SEO specialists and PPC managers can train together and each take away what they need.
Can the training use scenarios from our client work?
Yes. The training is built around realistic agency scenarios — lead generation, e-commerce, Google Ads, SEO and client websites — and custom sessions can be shaped around the kinds of accounts your team manages.
How long does the training take?
There’s a half-day workshop (3–4 hours), a full-day workshop (6–7 hours) or custom team training. Get in touch and we’ll recommend the best fit for your agency.
Where is the training delivered?
Training is delivered in person in Brisbane. Get in touch to discuss timing and location.
Do you also train in-house marketing teams?
Yes. GTM training for marketing teams is built for in-house teams managing a single organisation’s website and data, rather than many client accounts.
Is there training just for our PPC team?
Yes. GTM training for Google Ads specialists focuses on conversion tracking, enhanced conversions and the measurement your campaigns bid on.
Related training
Not quite the right fit?
Training is shaped around how your team works. Compare the options below.
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GTM Training for Google Ads Specialists
Practical, in-person GTM training in Brisbane for PPC specialists who want accurate, reliable conversion tracking — and the confidence to set it up, test it and fix it themselves.
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GTM Training for Marketing Teams
Practical, in-person GTM and GA4 training in Brisbane that helps your marketing team own its tracking — set up, test and fix measurement without waiting in the development queue.
Next step
Let’s talk about your training needs.
Tell us about your team, your current tracking setup and what you’d like to improve. We’ll recommend a practical training format that fits your agency.
