Google Ads tracking training · Brisbane
Google Tag Manager training for Google Ads specialists
Practical, in-person GTM training in Brisbane for PPC specialists who want accurate, reliable conversion tracking — and the confidence to set it up, test it and fix it themselves.
- In person in Brisbane
- Tailored to your team
- Hands-on, real scenarios
Who it's for
For the people whose bidding depends on the data.
Smart bidding is only as good as the conversions you feed it. This training is for anyone responsible for getting that data right.
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PPC & Google Ads Specialists
Set up and troubleshoot conversion tracking yourself instead of waiting on a developer or guessing why numbers don’t match.
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Paid Media Managers
Understand how tracking decisions affect reporting, bidding and the conversations you have with clients or stakeholders.
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Freelance PPC Consultants
Audit and fix client tracking with a repeatable process, so every new account starts on solid data.
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Ecommerce Marketers
Pass accurate purchase values and transaction IDs so Shopping and Performance Max campaigns optimise on real revenue.
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Lead Generation Marketers
Track form submissions, calls and other lead actions reliably, with a clear view of which conversions matter.
Practical outcomes
Conversion data you can actually trust.
Your team leaves able to build, check and maintain the Google Ads tracking that campaign performance depends on.
- Set up Google Ads conversion tracking in GTM, including the Conversion Linker.
- Decide when to use Google Ads conversion tags and when to import GA4 key events.
- Pass dynamic conversion values and transaction IDs to avoid duplicate conversions.
- Implement enhanced conversions using GTM and the data layer.
- Understand how consent mode affects Google Ads tags and measurement.
- Debug conversions with Preview mode, Tag Assistant and Google Ads diagnostics.
What we cover
Built around Google Ads measurement.
Every module is taught through the lens of paid search: what each setting does to the data your campaigns optimise on.
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GTM fundamentals for PPC
Containers, tags, triggers and variables explained through the Google Ads tracking you already rely on.
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Conversion tracking foundations
The Google tag, Conversion Linker and conversion tags, triggered from thank-you pages, form submissions and custom events.
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Values, transaction IDs and ecommerce
Pulling dynamic values from the data layer, preventing duplicate conversions and tracking purchases accurately.
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Enhanced conversions
How enhanced conversions work, the options for collecting user-provided data in GTM, and how to check they’re working.
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Consent mode and measurement
How consent settings change what Google Ads tags can collect, and what that means for your reported conversions.
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Testing and troubleshooting
Preview mode, Tag Assistant and conversion diagnostics in Google Ads — and a checklist for finding why a conversion isn’t recording.
Training format
Training options for PPC teams.
Delivered in person in Brisbane and tailored to your team’s experience level, accounts and goals.
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Half-day workshop
Duration: 3–4 hours
A focused session on Google Ads conversion tracking in GTM: setup, values and testing.
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Full-day workshop
Duration: 6–7 hours
A deeper session adding enhanced conversions, consent mode, ecommerce tracking and a full troubleshooting process.
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Custom team training
Duration: Tailored
Built around your accounts, your current tracking setup and the specific measurement problems you want to solve.
Your trainer
Learn from real-world experience.
I’m a digital marketing specialist with 8+ years’ experience across SEO, PPC, analytics and technical optimisation.
I’ve worked with complex websites, e-commerce platforms and international businesses, planning and implementing tracking across a wide range of digital environments.
My training is practical and hands-on. Rather than simply explaining what GTM features do, I focus on how marketers actually use them to solve tracking problems, measure campaigns and work effectively with developers.
- 8+ years digital marketing experience
- Specialist in GTM, GA4 and technical tracking
- Experience with agencies and in-house teams
- Practical, hands-on training with real examples
Questions
Common questions from PPC specialists.
Is this for agency or in-house PPC specialists?
Both. If you’re training a wider team, there’s also GTM training for agencies and GTM training for in-house marketing teams, which cover tracking beyond Google Ads.
Do we need to know Google Tag Manager already?
No. The training starts with the fundamentals and builds up, so it suits specialists who’ve only ever pasted tags in as well as those who already use GTM.
Should we use Google Ads conversion tags or import GA4 key events?
It depends on your setup and how you use the data. The training covers how each approach works, the trade-offs, and how to avoid counting the same conversion twice.
How long does the training take?
There’s a half-day workshop (3–4 hours), a full-day workshop (6–7 hours) or custom team training. Get in touch and we’ll recommend the best fit.
Where is the training delivered?
Training is delivered in person in Brisbane. Get in touch to discuss timing and location.
Related training
Not quite the right fit?
Training is shaped around how your team works. Compare the options below.
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GTM Training for Agencies
Practical, in-person Google Tag Manager training in Brisbane to help your agency confidently implement, manage and troubleshoot tracking across websites, web apps and marketing platforms.
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GTM Training for Marketing Teams
Practical, in-person GTM and GA4 training in Brisbane that helps your marketing team own its tracking — set up, test and fix measurement without waiting in the development queue.
Next step
Give your campaigns better data to work with.
Tell us about your team, your accounts and your current tracking setup. We’ll recommend a practical training format that fits.