About the trainer

Hi, I’m Luke. I teach the tracking I’ve spent years building.

I’m a Brisbane-based digital marketing specialist with over nine years’ experience across Google Ads, GA4, Google Tag Manager and technical SEO — in agencies and in-house. Tag Manager Training is where I pass that experience on to marketing teams.

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In person in Brisbane
Tailored to your team
Hands-on, real scenarios

Experience

Built on real accounts, not theory.

The training draws on hands-on work across agencies, in-house teams and freelance projects — the same tracking problems your team deals with.

years in digital marketing: 9+
years in analytics and tracking: 7
Google Ads accounts managed day to day: 15+
actions tracked in a single GA4 implementation: 30+

Google Tag Manager

Container builds, custom events, data layers, consent setups and JavaScript fixes deployed through GTM.
Google Analytics 4

Audits, full implementations, consent management and reporting for agencies and in-house teams.
Google Ads

Day-to-day account management, conversion tracking and Merchant Centre feeds. Google Ads certified.

Independent training — not affiliated with or endorsed by Google. Product names and logos belong to their respective owners.

My story

From running campaigns to teaching them.

I studied English Literature and Language, then found my way into digital marketing and stayed for the problem-solving. Over the past nine years I’ve managed paid search and paid social campaigns, led technical SEO projects and built analytics setups for businesses ranging from a Brisbane law firm to multinational e-commerce brands.

Tracking has been the thread running through all of it. I’ve audited and rebuilt GA4 implementations, set up consent management, tracked complex events and interactions through Google Tag Manager, and migrated a 2,000+ page website without losing organic traffic.

Training grew out of that work. At Candour I planned and delivered client training on GA4, Google Ads and Facebook. At Ingenia Lifestyle I created tutorials that helped teams across the business manage technical workflows independently. Tag Manager Training is the focused version of that: practical, in-person sessions that leave your team more capable.

Outside work I’m a qualified running coach and a keen distance runner — which has taught me a lot about explaining things clearly and building skills one step at a time.

Google Ads certified
Training delivered to groups of 4–15 people
Agency and in-house experience
Web development background (HTML, JavaScript, PHP)

Career

Where the experience comes from.

A selection of recent roles. Full work history available on request.

Contract

PPC Analyst

Bambrick Media, Brisbane

Day-to-day management of 15+ Google Ads accounts, complex Merchant Centre product feeds and the technical setup of Vehicle Listing Ads for Brisbane car dealerships.
12-month contract

Digital Operations Specialist

Ingenia Lifestyle, Brisbane

Lead-to-CRM automation, website management and developing tutorials that helped cross-functional teams work more independently.
2024

Digital Optimisation Specialist

Auction House

Led a 2,000+ page site migration with no noticeable drop in organic traffic, and a full GA4 audit and implementation through GTM tracking 30+ actions.
2023–2024

Marketing Effectiveness Manager

Awin Global

Marketing reporting for senior stakeholders and board members, plus full GA4 implementation, account setup and consent management.
2021–2023

Senior Search and Analytics Specialist

Candour

Paid search and social management, complex GA4 and GTM implementations, technical SEO audits and client training on GA4, Google Ads and Facebook.

How I train

Practical, honest and built around your work.

Whatever the format, every session follows the same principles.

Hands-on from the start — your team works in GTM and GA4, not just watching slides.
Pitched at your team’s real starting point, without jargon for its own sake.
Built around the websites, platforms and problems your team actually deals with.
Clear about what GTM can and can’t do, and when you genuinely need a developer.
Focused on repeatable processes your team can keep using after the session.
Small, interactive groups where everyone gets to ask questions.

Training

Find the right training for your team.

Three focused options, each delivered in person in Brisbane and tailored to the people in the room.

GTM Training for Agencies

Practical, in-person Google Tag Manager training in Brisbane to help your agency confidently implement, manage and troubleshoot tracking across websites, web apps and marketing platforms.
GTM Training for Google Ads Specialists

Practical, in-person GTM training in Brisbane for PPC specialists who want accurate, reliable conversion tracking — and the confidence to set it up, test it and fix it themselves.
GTM Training for Marketing Teams

Practical, in-person GTM and GA4 training in Brisbane that helps your marketing team own its tracking — set up, test and fix measurement without waiting in the development queue.