Tag Manager consultant · Brisbane
Google Tag Manager consultant in Brisbane
Hands-on GTM and GA4 consulting for businesses and agencies that need tracking set up properly, audited, fixed or documented, from a specialist with 9+ years across Google Ads, GA4 and technical SEO.
- Based in Brisbane
- Audits, builds and fixes
- Documented handover
Who I work with
For businesses that rely on their data.
From growing businesses to agencies, I work with people who need tracking that is accurate, documented and built to last.
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Growing businesses
Your tracking was set up years ago, or never properly, and you can't trust the numbers behind your marketing decisions.
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Agencies needing a specialist
Bring in a tracking specialist for client builds, audits and tricky implementations without hiring full time.
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In-house marketing teams
Get your container, GA4 property and conversions into a clean, documented state, then run them with confidence.
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Ecommerce and lead-gen sites
Reliable purchase, lead and funnel events flowing into GA4 and your ad platforms.
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Google Ads advertisers
Accurate conversion tracking for the campaigns your budget depends on, including enhanced conversions where suitable.
What you get
Tracking you can trust, and understand.
Every engagement ends with working, tested tracking and clear documentation, not a black box.
- A full audit of your GTM container and GA4 property, with a prioritised list of what to fix.
- GA4 events and key events built and tested for the actions that matter to your business.
- Conversion tracking for Google Ads and other platforms, set up and verified.
- Consent Mode and consent management set up so tracking respects user choices.
- Clear data layer specifications for your developers, plus QA once they're built.
- A tidy, documented container with naming conventions your team can maintain.
What I do
Tag Manager consulting, end to end.
From a first audit to ongoing support, built around your website, your platforms and your goals.
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GTM and GA4 audit
A thorough review of your container, tags, triggers and GA4 property, ending in a prioritised report of what's broken, missing or duplicated.
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GA4 setup and rebuilds
Set up or rebuild GA4 properly: events, key events, audiences and links to Google Ads and other tools.
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Conversion and ecommerce tracking
Lead, purchase and funnel events that flow through GTM into GA4, Google Ads and your other platforms.
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Data layer design and QA
Specifications written for developers, then testing of the finished implementation before it goes live.
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Consent Mode and privacy
Consent management platforms connected to Consent Mode so tags fire only as users have allowed.
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Troubleshooting and support
Find out why tags aren't firing, numbers don't match or conversions have stopped, then fix it and document the cause.
How we work
Simple ways to work together.
Most clients start with an audit. From there you can add a project or ongoing support as needed.
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Tracking audit
Duration: Fixed scope
A review of your current setup and a clear report of problems, risks and recommended fixes. A good first step for most businesses.
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Implementation project
Duration: Project-based
Tracking built or rebuilt for you: GA4, events, conversions and consent, tested and documented.
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Ongoing support
Duration: As needed
A specialist on call for new campaigns, site changes and tracking issues, so measurement stays accurate over time.
Your consultant
Hands-on experience across agencies and in-house teams.
I’m Luke, a Brisbane-based digital marketing specialist with over nine years’ experience across Google Ads, GA4, Google Tag Manager and technical SEO, in agencies and in-house.
Tracking has been the thread running through all of it. I’ve audited and rebuilt GA4 implementations, set up consent management, tracked complex events and interactions through Google Tag Manager, and migrated a 2,000+ page website without losing organic traffic.
I’ve built analytics setups for businesses ranging from a Brisbane law firm to multinational e-commerce brands.
- 9+ years digital marketing experience
- Google Ads certified
- GA4 audits and rebuilds
- Consent management and complex event tracking
Questions
Common questions about Tag Manager consulting.
What does a Tag Manager consultant do?
A Tag Manager consultant audits, builds and fixes the tracking behind your website: Google Tag Manager containers, GA4 events, conversion tags, consent settings and the data layer your developers provide. The aim is data you can trust.
Is this different from your training?
Yes. Consulting means I do the work for you. If you'd rather your team learn to do it themselves, see GTM training for agencies or GTM training for in-house marketing teams. Many clients do both.
Do we need to start again, or can you fix what we have?
Usually it's the second. An audit shows what's worth keeping, what's broken and what's missing, so you only pay to rebuild what needs it.
How much does a consulting project cost?
It depends on the size of your site and what needs doing. Request a quote with a few details and I'll recommend the simplest route to accurate tracking.
Where are you based?
I'm based in Brisbane, Australia. Get in touch to discuss your location and how we'd work together.
Related services
Prefer your team to learn it?
I also run practical, in-person Google Tag Manager and GA4 training in Brisbane.
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GTM Training for Agencies
Practical, in-person Google Tag Manager training in Brisbane to help your agency confidently implement, manage and troubleshoot tracking across websites, web apps and marketing platforms.
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GTM Training for Google Ads Specialists
Practical, in-person GTM training in Brisbane for PPC specialists who want accurate, reliable conversion tracking — and the confidence to set it up, test it and fix it themselves.
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GTM Training for Marketing Teams
Practical, in-person GTM and GA4 training in Brisbane that helps your marketing team own its tracking — set up, test and fix measurement without waiting in the development queue.
Next step
Need a Tag Manager consultant in Brisbane?
Tell me about your website, your current tracking and what you need fixed or built. I’ll recommend the simplest way to get accurate data.